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Research papers

Tracking the elusive innovator

This study created and implemented a new method for locating and profiling innovative consumers. The innovators were identified as such by virtue of ownership of products warranted or given status as innovations by the consumer sample researched....

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Emma Auer
May 1, 1981
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Citation

Auer, E. (1981a, May 01). Tracking the elusive innovator. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tracking-the-elusive-innovator